Global Preferences

New CBx and “Sign Drop” Advertising Series Tell Why the Coldwell Banker Brand is the Real Estate Company with Real Advantages

MADISON, N.J. (June 1, 2017) – Coldwell Banker Real Estate LLC, the original Silicon Valley real estate startup founded in 1906, knows what matters to buyers and sellers. Over the past three years, it has tapped into big data and smart home technology to help its affiliated agents in Canada and the U.S. sell homes. Now, the real estate company is showcasing its advantages directly to consumers in an advertisement for its unique listing app CBx, and a series of spots titled “Sign Drop”. This release comes directly after the emotionally driven Coldwell Banker® brand advertising spot, “Somebody to Love“, which debuted in March as one of the highest rated ads of all time.

“For years, we have focused on building an emotional connection with our audiences. We know that our customers want to feel good about the real estate company they choose when buying or selling a home. That’s why on the heels of one of our most emotional ads of all time, we are releasing ads that go beyond the emotion of home. We are telling consumers how the Coldwell Banker brand can support them in a unique way when it comes to selling their home. For the first time, we are pulling back the curtain as to the reasons we are the real estate company with real advantages.” – David Marine, Senior Vice President of Marketing for Coldwell Banker Real Estate LLC

About CBx: The Coldwell Banker® brand recognized a major white space with big data in understanding what makes a home sell. Using big data, it created an application just for Coldwell Banker sales representatives that can depict who buyers are for any given neighbourhood, where they are coming from and the accurate price for a home. Watch the ad spot here.

In addition to the new CBx ad, the Coldwell Banker brand also created five 15-second “Sign Drop” spots that quickly showcase the real advantages that the company brings to consumers:

  • The most influential real estate brand on social media [view ad here]*
  • Helped find homes for 20,000 dogs [view ad here]
  • One of the first real estate brands with agents who are smart home specialists [view ad here]
  • An advanced app to predict where buyers are coming from [view ad here]
  • The most visited real estate brand online [view ad here]**

The ads were conceived by Siltanen & Partners, the national advertising agency for Coldwell Banker Real Estate LLC.

* Based on Klout 2016 analytics.
** Based on comScore 2016 analytics.

About the Coldwell Banker® organization
Since 1906, the Coldwell Banker organization has been a premier provider of full-service residential and commercial real estate brokerage services. Today, the Coldwell Banker global network has 3,000 independently owned and operated franchised broker offices in 49 countries and territories with more than 88,000 affiliated sales professionals. In Canada, the Coldwell Banker network has over 200 independently owned and operated residential or commercial offices in all ten provinces and in the Yukon and Northwest Territories.

The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its websiteswww.coldwellbanker.com and www.coldwellbanker.ca for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.