Global Preferences



 New heartwarming spot highlights how Coldwell Banker sales representatives support
their communities through the “Homes for Dogs Project”

BURLINGTON, ON (May 15, 2018) – A house becomes a home when the ones you love move in. The Coldwell Banker® global network knows what makes a house a home, and is committed to finding people and pets their perfect homes. “Old Dog, New Dog,” the latest ad from the brand, captures the heartfelt story of an affiliated agent giving back to her community by helping shelter animals find homes through the Coldwell Banker brand and Adopt-a-Pet.com “Homes for Dogs Project.”

“Old Dog, New Dog” tells the story of a local pet adoption event, part of the annual “Homes for Dogs Project,” from the Coldwell Banker brand and Adopt-a-Pet.com. At this event, a real estate sales representative is working with a volunteer who points out an older dog among the puppies. As the volunteer explains that older dogs have a harder time getting adopted, a young girl sees the old dog and is immediately drawn to him. Later, at a tea party in her home, the girl makes a toast to her best friend, Cooper, the rescue dog. Cooper is now dressed in his Sunday best, his outfit complete with a top hat and tie, both Cooper and the girl are beaming as they take in the joys of their new home.

“Old Dog, New Dog” ranked as the highest rated real estate ad of 2018, according to Ace Metrix, the leader in measuring the impact of digital advertising. The ad earned top marks for likeability and is the second highest rated real estate ad ever, right behind last year’s, “Somebody to Love,” also from the Coldwell Banker brand.

“Old Dog, New Dog” continues the theme of recent Coldwell Banker campaigns that tell stories about the experiences and memories that make a house a home. Recent spots include “Hoops” and “Somebody to Love.”

The spot honours the “Homes for Dogs Project,” an ongoing partnership between the Coldwell Banker brand and Adopt-a-Pet.com, North America’s largest non-profit pet adoption website. Together, the organizations have helped find homes for more than 20,000 dogs through the “Homes for Dogs Project” and Pet Adoption Weekend events across the U.S. and Canada. The next Coldwell Banker Pet Adoption Weekend is October 13-14, 2018.

“Old Dog, New Dog” can be viewed at: https://youtu.be/uYgxGZxBOHM

CLICK TO TWEET: A house becomes a home when the ones you love move in – especially your dog. @ColdwellBanker’s new heartwarming “Old Dog, New Dog” ad highlights how Coldwell Banker agents support their communities through the “Homes for Dogs Project” https://bit.ly/2rx17uS

“We’ve been dedicated to the love of people and home since 1906. Beyond finding you the perfect home, our affiliated agents across North America are committed to giving back to their communities. One of the most meaningful ways they give back is by supporting the ‘Homes for Dogs Project,’ which helps shelter animals find their forever homes.”
– Charlie Young, president and CEO, Coldwell Banker Real Estate LLC

“The ‘Old Dog, New Dog’ campaign shows how Coldwell Banker professionals here in Canada and across North America understand what home is all about. We’re pleased to kick off this year’s ‘Home for Dogs Project’ with the debut of ‘Old Dog, New Dog.’  Coldwell Banker Pet Adoption Weekend takes place on October 13-14 this year, and we look forward to celebrating this event as local offices connect with their communities.”
– Andy Puthon, president, Coldwell Banker Affiliates of Canada

The ad was conceived and created by Siltanen & Partners, the national advertising agency for Coldwell Banker Real Estate LLC.

About Coldwell Banker Real Estate LLC

Powered by its network of over 92,000 affiliated sales professionals in 3,000 offices across 47 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data, smart home expertise and virtual reality. Coldwell Banker was the first brand to develop a proprietary marketing application, CBx, which harnesses big data to analyze markets, target buyers and provide a platform for agents to create unique and effective marketing plans for each listing. Blue is bold — the integrity, values and technological innovation of Coldwell Banker give the Gen Blue network an unbeatable edge. To join Coldwell Banker and unlock the possibilities of Gen Blue, please visit www.coldwellbanker.com/join.