Alberta real estate brokerage announces expansion and
new identity as Coldwell Banker Lifestyle
Experienced sales professionals from Realty Executives Cold Lake operation join rebranded brokerage formerly known as Coldwell Banker Home Team Realty
(Cold Lake, Alberta – January 6, 2020) Coldwell Banker Affiliates of Canada has announced that the sales professionals of a well-established Cold Lake, Alberta real estate brokerage have joined forces with the company formerly known as Coldwell Banker Home Team Realty. The newly combined sales force will now operate as Coldwell Banker Lifestyle.
The company’s name change to Coldwell Banker Lifestyle and its acquisition of the former Realty Executives Cold Lake operation coincides with a rebranding of the iconic Coldwell Banker global brand, which officially launched its “CB North Star mark” on January 1, 2020. Guiding people home since 1906, the brand’s new North Star mark symbolizes its position as a guide for clients and helps Coldwell Banker sales professionals to leave their mark on the real estate industry.
Ryan Lefebvre, co-owner and Broker of Record of Coldwell Banker Lifestyle, says his company’s rebrand and expansion is part of an overall growth strategy for the brokerage. Bev Howarth and Elaine Cross, the two former owners of Realty Executives Cold Lake will join the Coldwell Banker Lifestyle operation in a sales capacity. The newly combined sales team will apply their considerable local real estate expertise as together they serve the needs of home buyers and sellers of Cold Lake and its unique lifestyle. As part of the expansion, the company will relocate to larger premises in the downtown corridor at 5008 50 Ave, Cold Lake. A grand opening celebration is planned later this year.
“We are well positioned for future growth in our new location,” confirms Ryan Lefebvre. “Working with our expanded sales force, and maximizing the depth of resources offered by the Coldwell Banker global brand, we’ll continue to raise the bar,” Lefebvre continues. “These are exciting times at Coldwell Banker. We’re entering a new era, and Coldwell Banker Lifestyle is proud to be a part of it. There are new opportunities ahead for all of us and our fresh new look will help us appeal to the youthful demographics in this market.”
“We congratulate Ryan Lefebvre and his fellow owners on this strategic acquisition and identity change and we welcome the new team members of Coldwell Banker Lifestyle to our network,” said Andy Puthon, President of Coldwell Banker Affiliates of Canada. “Their new identity, leveraging our exciting new North Star rebrand, will position their brokerage for the future, as they leave their mark in the thriving community of Cold Lake.”